Rudbeckia ‘deamii’

If you’re after late-summer brilliance with zero fuss, Rudbeckia ‘Deamii’ is your plant. Sometimes overshadowed by its more common cousin Rudbeckia Goldsturm, this variety is a quiet hero—hardier, more robust, and incredibly long-flowering.

From mid-summer right into the first frosts, Deamii throws out masses of golden-yellow daisy flowers with rich, chocolate-brown centres that act like magnets for bees and butterflies. The blooms rise on strong, branching stems above fresh green foliage, standing tall but never floppy—a quality that makes it a favourite among designers and wildlife gardeners alike.

Originally from North America, this variety has adapted beautifully to UK conditions. It’s tougher than it looks, coping with a range of soils and shrugging off dry spells once it’s settled in. In mass plantings, it creates a glowing sweep of yellow that lights up borders and looks stunning alongside ornamental grasses, sedums, or purple asters.